Long Ditton, London

5k followers

Women-owned

I was first introduced to embroidery by my grandmother on the Isle of Wight during the school holidays at age 7. As a craft-loving child and then teen, we would spend hours talking about projects. I went on to study at the London College of Fashion and worked in buying for Harrods and Hugo Boss before switching over into the world of consultancy. Bit by bit, creativity slipped away from my everyday work life, but it became a huge source of mindfulness and comfort living in London. After the birth of my first child, I was made redundant while pregnant with my youngest daughter. So after some years focusing on being a mum, the opportunity to build something for myself that worked around family life was available to me. I started teaching embroidery workshops and worked tirelessly on commissions, selling on Etsy and doing craft markets, and then lockdown happened. Friends with older children asked me to remotely teach their kids embroidery, and my first kits were developed. That progressed quickly into a range of 40+ kits.

Today I exhibit at the UK's biggest stitching trade fairs, write for Stitch Magazine, and teach at wonderful locations across London and Surrey (and some across the UK too!). Teaching people in person is where it all started for me and where I'm truly my happiest. I'm not sure there's a greater privilege than to teach something you love and watch how others learn.

In today’s fast-paced world, passing down skills like these has become less common, but it’s something that I will always treasure. From the moment I picked up my first hoop, I was hooked, and embroidery has been a part of my creative journey ever since. I like to think at the end of every class I teach, the participants walk away with new skills and excitement for future projects.

Classes