I didn’t start out planning to become a photography instructor. I began as a creative in the advertising industry, where visual storytelling was my daily work. At some point, I realized that the best camera is the one you always have with you -- your phone. I started experimenting, then sharing my results with friends and colleagues. The reactions were always the same: “Wait, you shot this on a phone?” That curiosity was the spark that eventually grew into a full-time focus on mobile photography.
I love teaching because I get to watch people surprise themselves. In my sessions, there’s usually a moment when someone takes a photo they didn’t think they were capable of, and suddenly the whole team lights up. It’s creative, fun, and collaborative. That “aha” moment is what keeps me doing this.
Something special about my work is scale: since I began offering online workshops, I’ve guided more than 10, 000 participants worldwide, from small startups to global brands. Teams often tell me it’s not just about learning photography, it’s about connecting, laughing, and seeing everyday surroundings in new ways.
I’ve been fortunate to share my approach in many formats: I’ve run creative workshops for well-known companies, designed unique photo-walks, and launched personal photo projects. I bring the same mix of professionalism and playfulness whether I’m teaching a team of seven or a virtual room of a hundred.
At the core, I believe creativity isn’t reserved for “artists.” Everyone has it. It just needs the right spark. My virtual workshop is designed to bring that spark out, and to leave teams not only with better photos, but with a stronger sense of connection and creativity.