Royal Chou began with two women who share a name, Zhou, working between Suzhou and London. We work in Suzhou silk embroidery, a craft passed hand to hand for two thousand years: silk split into strands finer than a hair, stitched on sheer silk until a piece is finished on both sides, with no wrong side.

Our co-founder and master embroiderer, Joni Zhou, is the third generation of a Suzhou needlework family. She is a four-time gold medallist of China's Hundred Flowers craft award, has lectured at the Royal School of Needlework, and teaches two courses in the RSN's 2027 programme at Hampton Court Palace. Our embroiderers have taught more than two thousand people.

We teach because we remember what our hands make long after we forget what we read. Our beginners' classes are small and patient: you learn the building blocks at your seat, then take a kit home to keep going. Our July 2026 group scored us 9/10, and both our October 2026 sessions at Knit + Stitch London sold out.

Our pansy and cherry kits are endorsed by the Royal School of Needlework, and the British Library stocks our Shakespeare scarf.

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